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August 09, 2006

Terrie's Take 386 -- ValueCommerce IPO, ebiz news from Japan

General Edition Sunday, August 6, 2006 Issue No. 386

+++ INDEX
- What's new
- Services lineup
- News
- Candidate roundup
- Upcoming events
- News credits

Logistics: The So-Fast Corporation========Why Choose the So-Fast Corporation?

Failed logistics is a frequent reason why foreign import/retail companies in Japan eventually pull out. In the start-up phase, management is focused on just getting the business up and running, and so it is tempting to abdicate the logistics to a large trading or transportation firm. But the reality is that the convenience is soon replaced by frustration -- as any change request, any problem resolution takes forever and becomes "too hard to do".

Now, So-Fast Corporation offers its "Start Logistics Package" which includes:
1. A reasonable and set price,
2. Simple distribution, and
3. Quick, customer-oriented service to satisfy end-users

One customer that did switch is Guthy-Renker, featured alongside So-Fast in the Spring 2005 issue of J@pan Inc, www.japaninc.com/article.php?articleID=1429.

Guthy-Renker is one of Japan's largest TV marketing companies. If logistics are a key part of your success in Japan - get connected with So-Fast.
Email: info@so-fast.co.jp
http://www.so-fast.co.jp/en/index.html


+++ WHAT'S NEW

On Monday July 31st, although no English-language newspaper picked it up, an Internet/technology company  called ValueCommerce went public on the Mothers stock exchange.
What was notable about this IPO, apart from the healthy valuation despite recently declining IPO pricings, was that the company was founded and is still run by foreign entreprenuers.

You can get some idea of just how many non-Japanese are in senior management at ValueCommerce by visiting their home page. You'll find that not only the Founder, Tim Williams, and the CEO, Brian Nelson, but also the COO and CFO are foreigners. Which pretty much goes to show that it is indeed possible for foreign entrepreneurs to make it in Japan. There is a formula, it's not magic.

Well, OK, maybe a little bit of magic...

Anyways, ValueCommerce is having a dream run on their share price. The shares were priced at JPY310,000, the high end of the range, during the book building process, and after the IPO they quickly rose to close at JPY424,000. Then, to a lot of peoples' surprise, instead of dipping the following day, as speculators unloaded their IPO allocations, the price continued to rise and hit an impressive JPY533,000 per share on Friday. That's a 60% gain in just 4 days.

At JPY533,000, the company now has a market capitalization of JPY48.78bn (US$420m). Tim Williams must be very satisfied with the result, since he is listed as still owning 20.74% of the company, the second largest shareholder after Yahoo Japan.

ValueCommerce is a true success story. The company was built from scratch in just 7 years, and probably could have gone public even quicker, but for a pesky market meltdown in the middle, aka the global dot.com crash. The foundation for its success, and thus the rich stock price, is the high profitability of its core business. Essentially the company has created an online marketplace that lets advertisers find and advertise to focused sections of the hundreds of thousands of independent websites being operated in Japan
-- somewhat like Google's Adwords program. This business model is known as affiliate marketing, and ValueCommerce is the industry leader here in Japan.

Just how big they are can be understood from the numbers.
They serve 600m (not a typo) ads per day through 173,000 partner sites! Now, that's a lot of ads, and of course a lot of ad revenue. It also makes them one of the biggest traffic aggregators on the Japanese web.

This success has attracted a lot of attention from both allies and competitors. On the ally side, Yahoo Japan paid out more than JPY10bn for an almost 50% stake in the company in April 2005. This made a lot of sense for Yahoo, seeing as how ValueCommerce was rapidly gaining on them in terms of page views volume. Amazingly, while Yahoo was doing about 1bn page views a day at the time, ValueCommerce already had about 400m pvs. Apart from the competitive element, if Yahoo hadn't acted when it did, it is highly likely that one of the other major Japanese portals, such as Rakuten, would have moved in with an offer.

Rakuten is intensively interested in this space, and indeed went on to buy a similar business in the USA later in 2005, paying a cool JPY52bn (US$450m)for the privilege.

The quality of the affiliate marketing business model has not been lost on competitors either. In fact, a company called F@n Communications (www.A8.net), started up later with a very similar business and were able to parlay their operation into an IPO quicker -- going public in November 2005. Running almost neck-and-neck for sales and profits, for some reason the F@n Communications market cap is about JPY7bn lower. We put the difference in valuation down to the Yahoo factor, as well as ValueCommerce's outlook for a big ramp up in sales and profit this fiscal year.

Anyway, we like to celebrate foreign businesspeople doing good in Japan -- so a big congratulations from us to Tim and Brian, and the rest of the team at ValueCommerce.


...The Information Janitors/
 


+++ SERVICES LINE-UP

Contact sales@japaninc.com if you want your company here.
 

  • Advertise with Japan Inc newsletters. JIN and Terrie's  Take cost just 2 yen per person to reach 54,000 people. Great for last minute offers and event advertising.
    sales@japaninc.com.
     
  • Get a low-cost office in Tokyo, at the Venture Gas Station incubator. Just JPY80,000/month, in Minami-Aoyama. Spaces closing fast -- enquire now. 
    mami.minagawa@lincmedia.co.jp
     
  • J@pan Inc. magazine is quarterly. Subscriptions are just JPY3,600 a year. Sign up at
    http://www.japaninc.com/mag/subs.html
     
  • Find new bilingual sales staff -- a specialty for DaiJob.com,
    andrew.peters@daijob.com Ph: 03-3499-3040


+++ NEWS

- Decline in population
- Loan defaults fall
- Suntech buys MSK
- Welfare cuts hit elderly poor
- Tax increase will hurt housing market

-> Decline in population

For the first time since records started in 1968, Japan's death rate exceeded her birth rate.

According to the Internal Affairs ministry, 1,072,281 people died through fiscal year 2005, while only 1,065,533 babies were born.

As a result, the number of Japanese (not including foreigners) fell 3,505 from the year before.

People aged 65 or older now account for 20.3% of the population.

(Source: TT commentary from hindu.com, Aug 5, 2006)

http://www.hindu.com/thehindu/holnus/003200608050313.htm

->Loan defaults fall

The government has announced that the nine financing organizations it uses to provide credit to SME and special interest companies,

reported that their combined bad loan balance has dropped to JPY6.9trn (US$60bn), down a healthy 14.8% from the year before.

While this is a good result, before we cheer too much it is worth noting that in fact
3 of the 9 still lost money. More significantly, two of them focus on small companies.

So it appears that the credit shakeout for smaller firms continues.

***Ed: The nine lenders -- in case you're looking for a business loan are:
the Development Bank of Japan; Shokochukin Bank; Japan Bank for International Cooperation;

National Life Finance Corp; Japan Finance Corporation for Small and Medium Enterprises;

Agriculture, Forestry and Fisheries Finance Corporation; Okinawa Development Finance Corp;

Japan Finance Corp. for Municipal Enterprises; and the Housing Loan Corporation.
***Ed: The great thing about government loans is that they are cheap and (typically) don't discriminate against foreign businesspeople.**

(Source: mainichi-msn.co.jp, Aug 4, 2006)

http://tinyurl.com/fk3bc

->Suntech buys MSK

Chinese solar cell star, Suntech Solar, has announced that it will buy Tokyo-based manufacturer of solar cells, MSK, for US$300m. MSK is the largest producer of solar panels in Japan and has 20 years of experience in the field. Analysts say that the Suntech is seeking to secure supplies of silicon wafers, which are in short supply globally. MSK doesn't make wafers but has excellent sources of supply from Sharp, Kyocera, and Mitsubishi. ***Ed: Of course, Suntech's gaining access to the world's largest open market for solar panels is also not such a bad thing either.
Apparently Japan's output of solar cells soared 48% last year. We think this is a very savvy acquisition by
Suntech.** (Source: people.com.cn, Aug 4, 2006)

http://english.people.com.cn/200608/04/eng20060804_289816.html

->Welfare cuts hit elderly poor

An excellent article in the Boston Globe says that welfare payments to retirees with no other source of income have reduced by as much as 25%. They quote one 73-year old living in Tokyo who has to get by on JPY72,000 (US$620) a month! Less than some people spend on their dogs. According to the Welfare Ministry, there are now about 500,000 elderly who are destitute and are not being supported by their families or children. The problem is the ballooning cost of welfare overall, and the government's efforts to cut it. Welfare cost the nation US$826bn last year and will hit US$1.37trn by 2025, about 28% of Japan's GDP. ***Ed:
It's time for the government to wake up and look at making pensions means-tested. Under such a regime, the wealthy will get very little of their pension contributions back
-- many will not expect it anyway -- while the poor will be at least get a safety net.** (Source: TT commentary from boston.com, Aug 4, 2006)

http://tinyurl.com/lxqwe


-> Tax increase will hurt housing market


With all the talk about increasing the consumption tax in 2009, the Japan Federation of Housing Organizations (JHO) decided to do a survey to see what the impact of an increase would be on the housing market. Not surprisingly, the JHO found from its 1,714 responses that people would cut back or not buy at all. The JHO reckons that the negative impact of a tax rise will be about JPY4trn
(US$34bn) on the national housing market. (Source: TT commentary from nikkei.co.jp, Aug 1, 2006)

http://www.nni.nikkei.co.jp/AC/TNKS/Nni20060731D3ZJSN10.htm

NOTE: Broken links
Many online news sources are now removing their articles after just a few days of posting them, thus breaking our links -- we apologize for the inconvenience.


+++ CANDIDATE ROUND UP

DaiJob, Inc's executive placement team, Daijob Consulting
-----------------------------------------------------------------------------------------------
DaiJob has great candidates. Contact Andrew Peters at
andrew.peters@daijob.com, or Ph: 03-3499-3040 for details.

        ->  Information Systems Manager
         Male, 40, Native Japanese, Business English skills

        Experience:

  • Application management, system administration, security
  • Compliance audit checking, financial systems support
  • Vendor negotiations
  • Management of engineers for global projects

   Technologies:

  • OS: Windows 2k,NT, VMS and  Solaris
  • Networks: TCP/IP, DECnet and LAT setup and maintenance
  • Languages: VBA (Access, Excel) programming
  • Hardware: VAX Cluster, PCs, Cisco routers
  • Applications: Microsoft (Exchange server, IIS, SMS, SQL), Lotus Notes, Bloomberg, NRI (T-Star, Fund Web), Toshin Kyokai system.

        *Looking for JPY11M. Available 1 month's notice.

        --------------------------------------------

        -> Systems Administrator
            Female, 41, Native Japanese, Business English

        Experience:

  • 18yrs corporate experience in Japan
  • Experience developing and troubleshooting complex database systems
  • Extensive knowledge of sw applications, networks, IT h/w
  • Database Management
  • PBX & Network Management & PC infrastructure
  • SQL DB Server Maintenance & Management
  • Construction of SQL reports
  • Oracle support and admin

         Certifications: MCP, MCDST

         Programming: COBOL, VB, VBA, SQL, Java, C++

              * Looking for JPY4.5M. Available 1 month's notice.

      --------------------------------------------------------------------------

        -> IT Project Manager, IT Manager
        Male, mid 30's, native Japanese, high Business English

        Experience:

  • 2 1/2 yrs Project Management in CRM implementations, ITIL Problem Management Process implementations and eNotify implementation projects including Hong Kong and Korea.
  • 3 yrs Lead Application Support. Providing 2nd and 3rd level support for a SCA web application in APJ region.
  • 3 yrs as a Customer Engineer on site; troubleshooting hardware and network problems

   Technologies:

  • Hardware: HP UNIX servers and Workstation, Compatible PCs, Network devices, Peripherals including DLT & DDS tape libraries and Disk array systems
  • Software: HPUX, MS, Windows, Apache, Oracle, Perl, SQL, JavaScript, HTML

        Certifications

  • ITIL (IT Infrastructure Library) Foundation
  • Project Management Professional Certification
  • High Availability Support Environment Certification of HP K-Series Server Certification HPUX 10.X Certification
  • Microsoft Certified Systems Engineer + Internet on Microsoft Windows NT 4.0

     * Looking for JPY11M. Available 1 month's notice.

    --------------------------------------------

              DaiJob has great candidates. Contact Andrew Peters at
              andrew.peters@daijob.com, or Ph: 03-3499-3040 for details.

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